About Crowne Plaza

Crowne Plaza Hotels & Resorts is a dynamic hotel brand currently located in nearly 50 countries around the world. Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveller who appreciates simplified elegance combined with the practicality of the latest features, as well as value for money. At Crowne Plaza, guests can enjoy a 24-hour business service, wireless high speed internet access in the lobby plus fitness and leisure facilities.

1983
The first Holiday Inn Crowne Plaza opens in Rockville, Maryland, US.

1994
Crowne Plaza Hotels and Resorts is established as a separate brand in the Americas.

1995
Crowne Plaza Hotels & Resorts launches new Internet site featuring virtual reality technology.

1999
Crowne Plaza opens first European resort in Madeira, Portugal.

2002
“The Place to Meet” campaign is launched, establishing the brand as the ideal hotel choice for small to mid-sized business meetings.

2004
Introduction of the “Sleep Advantage” program to all hotels in North America – an industry leading approach to ensure that guests experience a good nights sleep.

2005
Introduction of the “Body and Soul” health-focused in-room dining concept across all hotels in Australia and New Zealand.

2006
Crowne Plaza Hotes & Resorts introduces its new bath collection, Re-Neu Botanicals™ and enhanced bath experience with curved shower rods, upgraded towels and massage showerheads.

2007
Crowne Plaza Hotels & Resorts opens the Crowne Plaza The Place to Meet Island in Second Life to meet the need for private, independent meeting spaces in the virtual world.

Figures as at 31 December 2007